‘Seoulites, Read and Lead’ is a cultural reading campaign operated since the establishment of SFAC in 2004. The project aims to break the impression that reading is boring by offering various new programs which combine culture with reading.
Rather than reading alone in a closed space, the campaign offers various programs where numerous people can read together in an open space and enjoy exchange. Through such programs, the campaign aims to develop new contents to promote reading while offering various opportunities to strengthen capabilities through regional communities such as libraries.

• Sharing Culture with our love in Seoul is a visiting cultural performance service which provides opportunities for high quality cultural performances and education for culturally under-privileged classes in difficult environments, regions, and facilities.
  The project aims to bring enjoyment of cultural arts in everyday life.
  • Divided into 1st half and 2nd half of year, over 300 total performances
  • Major cultural/welfare facilities and institutions within Seoul districts
  • Customized performances for children, youth, seniors, disabled people, and women
• “It is our aim to contribute to growth of Seoul culture and arts and improve cultural sensitivities
  and quality of life by allowing citizens in cultural blind spots to feel the fragrance of art and culture
  anywhere and anytime.”

• Building playground with culture=Play+GroundCulture is not something to be enjoyed only in extravagant performance halls or art galleries.
  Rather, culture is something we can naturally enjoy in everyday life.
  SFAC started the ‘Building playground with culture’ in 2004 with aims to redevelop lifestyle spaces into cultural ones and allow citizens to enjoy the richness offered by culture. ‘Building playground with culture’ is a project which can truly realize its potential only when various sects, including citizens, artists, environmental designers, corporations and public organizations come together for cooperation. Our foundation is a supporter and connector for the creation of such a cooperative networks and has been an active leader in increasing social interest while concentrating resources and capabilities.
• An Enjoyable Vitamin for Children, Building Playground with Culture

• Exploring for Cultural Assets of Seoul is a program designed to help us get to better know places in “Seoul”.
  The program currently operates 10 programs, including ‘Historic Landmark Explorations’ exploring the history of Seoul to “Art Gallery Exploration”, “Museum Exploration”, and “Movie & Music Exploration” touring places around Seoul captured in movies, “Architecture & Design Exploration” exploring the marvels of Seoul design, and much more

Foreign Visits

- Date : Every second Saturday of the month from April to October, 2010 (15:00~18:00)

- Description : Experiencing the culture and tradition of Joseon Dynasty (1392-1910) in
royal palaces as well as religious structures in Seoulthe capital of Joseon.

- Find stylish taste in everyday life Experiencing areas deemed one of the most pleasant or vibrant places in Seoul

• The Seoul Street Artists is a program started to allow street artists selected through auditions to freely conduct performance art activities in order to increase exchange between citizens and artists. Seoul Street Artists is the first program of its kind in our country.
  Seoul Street Artists are been selected through auditions. Through the Seoul Street Artists program, we expect to see street art culture expand across all areas of Seoul.

• Seoul Square Open Gallery Project was started as a monument project for the 60th anniversary of the National Liberation Day in 2005.
  Through large installation artworks in Seoul City Hall, the project aims to re-illuminate the cultural landmark of Seoul while increasing the city’s artistic value.

• Designated as the 2010 Design Capital of the world, Seoul is a place as extravagant and energetic as any place in the world. Yet there are still under-privileged areas within the city where lower-income classes do not have the privilege of experiencing cultural benefits. Art is being introduced as a way to revitalize and add energy to stagnating areas. Having been operated since 2008, Art Village Cultivation is a new type of project which connects ‘Cultivating our Neighborhood Culture’ with Culture Delivery Service. Through public art programs designed for culturally under-privileged areas, the project increases design awareness while instilling a sense of pride.

• Based on an idea of ‘Friendship through Music’, Seoul Spring Festival of Chamber Music (SSF) started in 2006 with aims to establish a world-class fine arts festival and has been achieving unprecedented success in the world of fine arts. In addition to increasing awareness of ‘Culture City Seoul’, SSF has been providing pleasure and delight to citizens through various public programs held all over the city, such as free concerts SFF Fringe. As the leading classical music festival of Seoul, SSF is solidifying its position as an exciting festival and hub for exchange between world class artists, new performers, amateurs, and citizens.